Accroding to most of the vaporizer shop lastest situation, there is such a problem, after operating for months, you will encounter a bottleneck, there is no new source, the low recovery rate Slowly appear.
Recently data is quite surprising:
1, The cost of developing a new customer is five times that of an existing customer
2,20% of customers create more than 80% revenue and 90% profit
3, 5% increase in customer retention rate can increase 25% -75% of revenue
4, 30% of the original loyal customers are estimated to provide 60% sales contribution rate
5, a total of 65% of the new loyal customers and the original loyal customers and regular customers can provide 87% of the sales contribution rate
So now I start from a realistic point of view to explore the first time a customer bought, then how to attract customers to buy the second time? I think we can start from the following aspects.
1, the product
Regardless of the business model, I think it is the product that attracts the customer to spend the second highest priority. Because of the properties of e-cigarettes, e-cigarettes are not low-frequency products, unlike some products to buy once you can use ten years, twenty years, or even a lifetime purchase.
In my mind, I think service should be ranked second. The word has now been used rotten, also said rotten, I simply put it: improper service caused by the loss of up to 78% of the customers.
The vouchers are the most commonly used method to attract customers to spend twice. However, I would like to say that this is a move, not a fundamental one. We must never make feather feathers. So came in third place.
4, membership card
Customers do the card, which has hundreds of thousands of the amount, the next purchase, if there is no special reason, certainly the next consumer, so as to achieve the second purpose of spending.